So CES officially opened today and, sure enough, prices were announced for the Spring Design Alex and the Plastic Logic QUE. Up until today, I would’ve classified the Alex and the QUE as the two most exciting new ereaders. Then I saw how they’ll cost: The Alex is going for $399, and the QUE is $649 with WiFi, $800 (!!?) with 3G.
Yesterday, I guessed that the Alex would go for $350, and the QUE for $500. I considered those conservative estimates; i.e., I was ready to be pleasantly surprised. Eesh, was I ever wrong.
The big takeaway from these price announcements is simply that ereader manufacturers don’t care about the casual reader. These devices are getting more expensive, not less, and that’s not a trend that’s going to steal the Kindle’s thunder anytime soon.
But there’s more to glean from six digits and a couple dollar signs.